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IceCap
Let beer bottle caps work to rebuild coral homes

Brief
IceCap is Budweiser's beer bottle cap recycling campaign in restaurants. Users put in bottle caps to trigger an ocean of creative images, which are simply manipulated by the user to generate popsicle rewards.
  


→  All→  Background
→  Field Research
→  Recycling Processes
→  Data Analysis
→  Co-Design
→  Journey Map
→  Service Blueprint
→  Technical Prototypes
→  Final Design
→  Future Plan & Feedback




2023.08-2024.03

Personal Design
Service Design｜Product Design
UI Design｜Experience Design






Project Deliverable

Service Design
Experience Design
UI Design
Product Design
Demo Video
Project

Personal Project

Duration

2023.08-2024.03
8 months
 Tools Used

Adobe Illustrator
Blender
Arduino
TouchDesigner
Rhinoceros
Figma







Recycling Processes
Budweiser’s existing cap recycling process is complex and needs to be streamlined. 







Data Analysis








What user engagement sessions can we design from?


Co-Design











Journey Map








Technical Prototypes

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