IceCap
Let beer bottle caps work to rebuild coral homes
Brief
IceCap is Budweiser's beer bottle cap recycling campaign in restaurants. Users put in bottle caps to trigger an ocean of creative images, which are simply manipulated by the user to generate popsicle rewards.
→ All→ Background
→ Field Research
→ Recycling Processes
→ Data Analysis
→ Co-Design
→ Journey Map
→ Service Blueprint
→ Technical Prototypes
→ Final Design
→ Future Plan & Feedback
Personal Design
Service Design｜Product Design
UI Design｜Experience Design