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Clouder
China Southern Airlines‘ Virtual Cloud World

Brief
Clouder is an in-flight MR glasses experience that enhances the in-flight experience by interactively fulfilling the user's need to shop, get a bird's eye view of the city and record their feelings.  



→  All→  Background
→  Field Research
→  Interview
→  Journey Map
→  Need&Offering
→  Storyboard
→  MR Gesture Test
→  Game Development
→  Final Design
→  Feedback




2023-2024

Personal Design
Service Design｜Experience Design
VR Design｜Product Design






Project Deliverable

VR Design
Experience Design
Product Design
Demo Video
Project

Personal Project

Duration

2023-2024
8 months
 Tools Used

Adobe Illustrator
Adobe Photoshop
Rhinoceros
Figma



I am an aviation enthusiast and have been following the developments in the aviation industry and the flight experiences offered by airlines for the past 8 years. In my experience I have identified pain points in airline services where users perceive no flight engagement and outdated hardware.








Airlines now need to differentiate their service approach to break through the current homogeneityWe will build a new design as beautiful as the view from the window.
Field Research
Focus on areas to enhance air services through the eco-system map.












 





Enablers

A new shopping experience
A new way for cities to communicate
Carriers gain competitive differentiation


Interview







Journey MapIdentify pain points and opportunities to solve cabin problems.









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