I am an aviation enthusiast and have been following the developments in the aviation industry and the flight experiences offered by airlines for the past 8 years. In my experience I have identified pain points in airline services where users perceive no flight engagement and outdated hardware.

Airlines now need to differentiate their service approach to break through the current homogeneity

We will build a new design as beautiful as the view from the window.

Field Research
Focus on areas to enhance air services through the eco-system map.

Enablers

A new shopping experience
A new way for cities to communicate
Carriers gain competitive differentiation

Interview

Journey MapIdentify pain points and opportunities to solve cabin problems.