Sophie’s
Flight Log
Portfolio by Chen Linqing



Project 1

Clouder
China Southern Airlines‘ Virtual Cloud World

Clouder is an in-flight MR glasses experience that enhances the in-flight experience by interactively fulfilling the user's need to shop, get a bird's eye view of the city and record their feelings.  

Personal DesignService Design｜Experience Design｜VR Design｜Product Design 2023-2024



Project 2

IceCap
Let beer bottle caps work to rebuild coral homes

IceCap is Budweiser's beer bottle cap recycling campaign in restaurants. Users put in bottle caps to trigger an ocean of creative images, which are simply manipulated by the user to generate popsicle rewards.

Personal Project
Service Design｜Product Design｜Experience Design 2023.08-2024.03



Project 3

AromasRebuilt ‘Ordour-Respecting’ Food Markets

Aromas provides a scented working environment for market traders and shoppers. By interactively triggering market scents, they are treated with more respect and the market shopping experience is improved.

Personal Project
Service Design｜Product Design｜Experience Design 2024.01-2024.06



Project 4

ToAffixA New From of Urban Advertising Experience

ToAffix is a new form of advertising that improves the city's appearance through AR recognition and improves the current situation of illegal small ads in the city.

Personal Project
Service Design｜UI Design｜Social Design 2024.01-2024.06



Photograph 1

Blue Trace
Aerial documentary photography

There is nothing like a cause to move you deeply and change the course and purpose of your life, and it's been ten years since I first picked up a gun and documented the development of aviation in 2014. 






2019-2023  Changchun, China


2023 Copyright © by Chen Linqing
The sheer size of an aeroplane makes the visualisation of power clearer than ever before, and at the moment of take-off all human power suddenly becomes so small that people just look on in silence or gasp in amazement.




Photograph 2

Liberty Theatre
Fish Market in Chaoshan Ancient Town

These overlooked scenes, intertwined in time and space, make up a scene in the theatre. In the same temporal field, people consciously wear armbands symbolising their roles to join the theatre performance. The fish market in the early hours of the morning wants to be the reality of the theatre in which people participate in the rise and fall of the plot. Different episodes happen randomly at the stalls, and together they form the construction of the theatre under the flickering tungsten lamps.

With the development of the city, the old fish market under the bridge will soon be relocated, and the end of one theatre will be accompanied by the beginning of another, and the story of the fish market will continue. 




2019-2021
Personal ProjectPhotography














Project Deliverable

VR Design
Experience Design
Product Design
Demo Video
Project

Personal Project

Duration

2023-2024
8 months
 Tools Used

Adobe Illustrator
Adobe Photoshop
Rhinoceros
Figma



I am an aviation enthusiast and have been following the developments in the aviation industry and the flight experiences offered by airlines for the past 8 years. In my experience I have identified pain points in airline services where users perceive no flight engagement and outdated hardware.








Airlines now need to differentiate their service approach to break through the current homogeneityWe will build a new design as beautiful as the view from the window.
Field Research
Focus on areas to enhance air services through the eco-system map.












 





Enablers

A new shopping experience
A new way for cities to communicate
Carriers gain competitive differentiation

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